The company’s strategic goals create its own future

“Without strategic goals, the organization looks like a ship without rudder”


Dr. Tamer Saeed

Consultant & Expert In Organizational Development


Strategic Objectives are the goals and ends that the management of an organization seeks to achieve by making optimal use of existing and future human and material resources. It is an objective basis for the process of examining and analyzing, designing and applying a strategy It expresses the organization’s intention to move from the current situation to the desired one Objectives define what an organization should do and when it should do. It is agreed by most researchers that objectives derive from the organization’s mission, which gives greater importance to mission formulation, attention to its strengths and weaknesses, and a clear understanding of the structure Objectives For goals to have clear meaning, they must have a set of characteristics as following:

  • Quantitative formulation, meaning that the goals are expressed with clear numerical values, such as raising the efficiency of the enterprise’s production apparatus by 30% from what it is now.
  • Linking to a specific time dimension, meaning specifying the time in which the objectives must be accomplished and the date of completion of their achievement.
  • Achievability: meaning that, the goals must be achievable within the time specified for them, compatible with the current and future capabilities of the institution, and devoid of amounts.

The goals are often hierarchical, with the most important goals at the top and then the least important ones. Given the multiplicity of partners and groups of individuals in the internal and external environment, economists have focused on a basic idea of the goals: the goals are the result of the interaction of institutions with these partners. Mintzberg has developed a model of institutions that helps shape their goals by shaping their goals through various internal and external influences




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