The Importance of Strategic Management and Its Objectives

Dr. Tamer Saeed

Expert & Consultant In Strategic Management & Organizational Development

The success of some organizations and the failure of others is an economic reality in business. Organizations fail because they do not deal well with the changes in their environment, fail to anticipate them, and fail to provide, allocate, and manage the necessary resources. Therefore, strategic management is important by responding to the challenges facing the organization today and making future decisions through an integrated system that reflects the best options and alternatives available to the organization by implementing the various strategic concepts that enable them to Improve their situation and create new opportunities that help them survive in the industry in which they work.

The importance of strategic management stems from monitoring and evaluating the performance of an organization as an integrated system consisting of an interacting structure of sub functional systems, as well as analyzing the performance of subsystems and the organizational climate and culture, including these areas and systems of strengths and weaknesses.

Achieve a better future from the central focus of the present day،strategic management is important to analyze the challenges facing corporate governance represented by the quantitative and qualitative change in the business environment “increased competition, globalization of business Foreign in the domestic market, lack of resources, accelerated technological change, transformation from industrial societies to knowledge societies, instability in market conditions”.

In general, strategic management helps the organization achieve several objectives including articulating a vision for the future Forging strategies to predict environmental changes for the organization and to anticipate future events that will help to deal effectively with them ensuring their chances of survival, continuity and growth; Strengthening the competitive position of the organization by helping it create a competitive advantage to cope with the intensity of competition and a competitive position to survive in the markets; and Effective allocation of resources and capabilities through Long-term plans that make the best use of resources and capabilities significantly strengthen the organization’s strengths and address weaknesses for future survival and growth.

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